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(b) on or in connection with any sale or offer for sale or proposed sale of any milk or in any advertisement, circular or notice relating to milk, to describe or refer to such milk by any special designation,
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(2) If any person acts in contravention of this section such person shall be guilty of an offence under this section and shall be liable on summary conviction thereof, in the case of a first offence under this section, to a fine not exceeding five pounds, and, in the case of a second or any subsequent offence under this section, to a fine not exceeding fifty pounds, and, in either case, if the offence is a continuing one, to a further fine not exceeding forty shillings for each day during which the offence continues.
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