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Advertisements.
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20.—(1) The Authority may broadcast advertisements, may fix charges and conditions for such broadcasts and, in fixing the charges, may provide for different circumstances and for additional special charges to be made in special cases.
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(2) The Authority may reject any advertisement presented for broadcast in whole or in part.
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(3) The total daily time fixed by the Authority for broadcasting advertisements, and the distribution, determined by the Authority, of that time throughout the programmes, shall be subject to the approval of the Minister.
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(4) The Authority shall not accept any advertisement which is directed towards any religious or political end or has any relation to any industrial dispute.
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(5) (a) In acting pursuant to this section, the Authority shall have regard to the special position of Irish advertisers and may fix reduced charges and preferential conditions for advertisements from them which are Irish advertisements.
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(b) For the purposes of the foregoing paragraph, each of the following advertisers shall be an Irish advertiser:
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(i) an advertiser who advertises articles, being articles with respect to which he satisfies the Authority that they are made, produced or manufactured wholly or substantially within the State,
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(ii) an advertiser who advertises services, provided that he satisfies the Authority either that the services are provided wholly or substantially within the State or that his sole or principal place of business as a person providing those services is situate within the State,
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(iii) an advertiser who advertises activities other than services, being activities with respect to which he satisfies the Authority that they are conducted wholly or substantially within the State,
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and an advertisement by reference to which an advertiser is an Irish advertiser shall be an Irish advertisement.
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(6) Charges and conditions referred to in subsection (1) or subsection (5) of this section may be fixed subject to variations benefiting advertisers who use the Irish language in their advertisements.
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(7) A power under this section to fix charges and conditions shall be construed as including a power to cancel or vary any charges or conditions fixed under such power and, where charges or conditions are cancelled, to fix other charges or conditions in lieu of those cancelled.
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(8) In this section references to advertisements shall be construed as including references to advertising matter in sponsored programmes, that is to say, programmes supplied for advertising purposes by or on behalf of an advertiser.
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