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Trading Stamps Act, 1980

Advertisements referring to the value of stamps.

10.—(1) It shall be unlawful for a company which is the promoter of a trading stamp scheme or for any person carrying on a trade or business in which a trading stamp scheme is operated to advertise or to issue or publish or cause to be issued or published an advertisement which conveys, or purports to convey, the cash value of any trading stamps—

(a) by means of a statement which associates the worth of any trading stamps with the amount that the holder of the stamps pays or may pay for goods or services to obtain the stamps, or

(b) in terms which are misleading or deceptive.

(2) In this section “advertise” includes publish or display any matter whether by notice, circular, photograph, film, sound broadcasting, television, personal canvassing or otherwise and “advertisement” shall be construed accordingly.

(3) Any person contravening this section shall be guilty of an offence and shall be liable on summary conviction to a fine not exceeding £500.