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Control of advertising.
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42.—(1) If, with respect to any building society, the Central Bank considers it expedient to do so, it may give the society a direction in relation to the matter and form of any advertisement or other means of soliciting deposits or subscriptions for shares in the society or in relation to the matter and form of any advertisement relating to any service provided or business being undertaken by the society and may direct the society to withdraw an advertisement or to cease advertising.
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(2) Without prejudice to the generality of subsection (1), a direction under this section may do all or any of the following—
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(a) prohibit the issue by the society of advertisements of all descriptions or any specified description,
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(b) require the society to modify advertisements of a specified description in a specified manner,
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(c) prohibit the issue by the society of any advertisements which are, or are substantially, repetitions of a specified advertisement,
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(d) require the society to withdraw any specified advertisement or any advertisement of a specified description, or
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(e) require the society to include specified information in any advertisement to be published by it or on its behalf or in any statement to the public to be made by it or on its behalf.
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(3) In this section—
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(a) “advertisement” includes every form of recommendation of any matter to which this section relates, including in particular the display or publication of any such matter by way of leaflet, notice, circular, pamphlet, brochure, photograph, film, video, sound broadcasting, television, electronic communication or personal canvassing and references to the issue of advertisements shall be construed accordingly; and
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(b) “specified” means specified in a direction under this section.
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