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Sponsorship
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16. (1) It shall be an offence for a person to sponsor or cause the sponsorship of—
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(a) an event in relation to which the majority of participants or competitors are children,
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(b) an event aimed particularly at children, or
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(c) an event that involves driving or racing mechanically propelled vehicles.
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(2) Nothing in this section shall prevent the sponsorship of an event referred to in paragraph (a), (b) or (c) of subsection (1) by the holder of a licence, provided such sponsorship does not include the advertising or promotion of an alcohol product or brand.
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(3) In this section “sponsorship” means any form of public or private contribution to any event with the aim or direct or indirect effect of promoting an alcohol product or brand or alcohol consumption.
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