Gambling Regulation Act 2024
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Advertising on social media service and video-sharing platform service | ||
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146. (1) Subject to subsection (2) and section 149 , a licensee shall not enter into an arrangement (howsoever described) with another person for the purposes of advertising relevant content to a third party (in this section referred to as the “intended recipient”) on a social media service or a video-sharing platform service unless the terms of the arrangement ensure such advertising is provided— | ||
(a) to an intended recipient only where— | ||
(i) the recipient has an account with that other person, and | ||
(ii) that recipient has subscribed to the licensee’s account on that service, | ||
and | ||
(b) in accordance with the applicable regulations. | ||
(2) Subsection (1) shall not apply to an arrangement to advertise relevant content referred to in that subsection entered into by a licensee of a gambling licence for a charitable or philanthropic purpose where that arrangement ensures that the advertising shall not include— | ||
(a) the name or trading name, or part of the name or trading name, of a licensee of a Business to Consumer gambling licence or a Business to Business gambling licensee, or | ||
(b) the logo, trademark, emblem or marketing image of such a licensee. |