Employment Equality Act, 1977

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Discriminatory advertising prohibited.

8.—(1) A person shall not publish or display, or cause to be published or displayed, an advertisement which relates to employment and indicates an intention to discriminate, or might reasonably be understood as indicating such an intention.

(2) For the purpose of subsection (1), where in an advertisement a word or phrase is used defining or describing a post and the word or phrase is one which connotes a particular sex, or which, although not necessarily connoting a particular sex, is descriptive of or refers to a post or occupation of a kind previously held or carried on by members of one sex only, the advertisement shall be taken to indicate an intention to discriminate unless the advertisement contains a contrary indication.

(3) A person who makes a statement which he knows to be false with a view to securing publication or display in contravention of subsection (1) shall upon such publication or display being made be guilty of an offence and shall be liable on summary conviction to a fine not exceeding £200.